Marketing Campaigns

CaboViVO Marketing Campaigns

CaboViVO is the premier video guide to the breathtaking natural beauty, vibrant culture and boisterous nightlife that make Los Cabos one of the most spectacular and exciting places on earth. It is also the Land’s End region’s premier video marketing firm, thanks in large part to its unmatched access to world-class resources.   These resources begin with the co-founders of CaboViVO, each of whom is the best locally in their chosen field. Michael Mattos is an expert in Search Engine Optimization, pushing clients ahead of their competitors by dint of sophisticated computer techniques and complicated algorithms. Chris Sands is the most highly sought-after writer in Baja California Sur; a regular contributor to online travel sites like Forbes and 10 Best/USA Today, as well as travel guides like Fodor’s Los Cabos.

At CaboViVO, all videos are shot using top-of-the-line equipment, from fine-tuned cameras, lenses and audio capture technology to high-flying drones; and are augmented by the use of professionally produced storyboards, music and narration.   Each campaign is bespoke – tailored to the needs of individual clients – but most, in their particulars, tend to conform to one of five branded packages with graduated price points.

Flash Focus

A time compressed campaign designed to catapult a company into the consciousness of its ideal audience.

  • One Short (1.5 Minute) Promotional Video
    • ​Uploaded to CaboViVO Facebook Page
    • ​Uploaded to CaboVIVO YouTube Channel
    • Minimum 10,000 Video Views with Targeted Campaign within 25 Miles of Los Cabos
    • ​Video Branded with Client LOGO
  • ​One Original 1,000 Word Article Featured on CaboViVO.com ​
  • Five Social Media Blasts
  • Basic Search Engine Optimization

Contact Us for our Flash Focus Marketing Campaign

FOCUS

Vacation Showcase

An integrated multi-platform campaign aimed at prospective Los Cabos vacationers; utilizing age, sex and regional demographics to target and influence consumers for our client’s benefit.

  • ​One 1.5 Minute Promotional Video – Uploaded to Facebook and YouTube
  • Minimum 10,000 Video Views with Targeted Campaign
  • One Original 1,000 Word Article to be Featured on CaboViVO.com and Submitted to Relevant Publications for Possible Inclusion
  • ​Ten Social Media Creative Content Blasts
  • ​Paid Audience Targeted Facebook Marketing Campaign
  • ​Intermediate Search Engine Optimization
  • Marketing consultation examining the inner workings of your current marketing strategy with detailed outline of suggested changes to increase efficiency and target bottom line.

Contact Us for our Holiday Showcase Marketing Campaign

SHOWCASE

Los Cabos Heat Wave

A seasonal campaign attuned to driving sales during an important time of the year; impeccably timed so that marketing content washes over prospective consumers in waves.

  • ​Three 1.5 Minute Promotional Videos – Uploaded to Facebook and YouTube
  • Minimum 15,000 Video Views with Targeted Campaign
  • Three Original 1,000 Word Articles to be Featured on CaboViVO.com and Submitted to Relevant Publications for Possible Inclusion
  • Thirty Social Media Creative Content Blasts
  • ​Paid Audience Targeted Facebook Marketing Campaign
  • Advanced Search Engine Optimization
  • Marketing consultation examining the inner workings of your current marketing strategy with detailed outline of suggested changes to increase efficiency and target bottom line.
  • Implementation of most valuable aspects of consultation that are directly affecting your bottom line. For example, this may be a rebranding, or change of image, it could also include a promotional strategy including promotional materials in print. This may also include connections to local and foreign publications to connect you to your target market.
  • Creative development of company that is aligned with the essence of it creating stronger brand awareness and recognition.
  • Regulation/reporting of campaign and tracking of results.

Contact Us for our Los Cabos Heat Wave Marketing Campaign

Heat Wave

“All Eyes” Spotlight

A carefully calibrated six month marketing campaign with the ultimate goal of establishing the client as the benchmark business in their class.

  • ​Six 1.5 Minute Promotional Videos – Uploaded to Facebook and YouTube
  • Minimum 40,000 Video Views with Targeted Campaign
  • ​Six Original 1,000 Word Articles to be Featured on CaboViVO.com and Submitted to Relevant Publications for Possible Inclusion
  • ​Sixty Social Media Creative Content Blasts
  • ​Paid Audience Targeted Facebook Marketing Campaign
  • Advanced Search Engine Optimization
  • Marketing consultation examining the inner workings of your current marketing strategy with detailed outline of suggested changes to increase efficiency and target bottom line.
  • Implementation of all aspects of consultation. Print campaign, foreign publication and press releases, promotional strategy and content, creative branding, inventing and creating the company from the inside out. Ideal for new projects and venture capital start-ups.
  • Creative development/concept specific to targeted audience and reaching them through video/commercial with consistent storyboarded theme.
  • Long-term collaboration allowing for the evolution of the company to emerge.
  • Regulation/reporting of campaign and tracking of results. Consistent tuning of campaign to ensure maximum effectiveness.

Contact Us for our "All Eyes" Spotlight Marketing Campaign

Spotlight

Center Stage

An event focused campaign modulated to build interest over an extended period of time, reaching peak intensity in concert with the big day.

  • One Year Promotional Campaign – SPECIAL BID PRICING ONLY

Contact Us for Special Bid Pricing for our Center Stage Marketing Campaign

Center Stage

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We welcome your questions and comments, as well as your Los Cabos related videos.

Saludos,

Michael L. Mattos and Chris Sands

CaboViVO

 

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