Superior foods prove themselves over time and space. They outlast fads and fashions, transcend decades, and improbably increase in popularity from century to century. Superior foods leap across national boundaries, and refuse to be confined to specific meals. They are somehow always appropriate, and almost always delicious. Only when one fiddles with the fundamental essence of a superior food can its genius be muted, and then but slightly.
Such a food is the taco; a sublime tortilla wrapped treat born in Pre-Columbian México and now welcome fare in the most isolated and insular areas of the world; a foodstuff simultaneously beloved by both rich and poor, men and women, and members of every extant race and religion.
- Client: CaboViVO
- Launch Project