Los Cabos has changed dramatically in recent years, in ways both physical and philosophical.

Just as the Tourist Corridor coastline, East Cape and Pacific Coast area have seen incredible growth as new resorts continue to open–including properties from benchmark luxury brands like Ritz-Carlton and Four Seasons–the local business scene has been buffeted by waves of an incredible sea change.

This isn’t the old Los Cabos, when tourists came primarily for big-game sportfishing and the party-hearty nightlife of Cabo San Lucas. The Capes Region has consciously and methodically rebranded itself as the premier luxury travel destination in Latin America, and this decision will have a host of long-term ramifications.

For starters, future Los Cabos visitors are likely to be wealthier and much more discriminating in their shopping, dining and activities choices than in previous years; meaning they’re more likely to enjoy the pampering upscale amenities at area luxury resorts than venturing into the downtown districts of Cabo San Lucas and San José del Cabo. This trend will promote increased competition for tourist dollars, and reward businesses with established marketplace credibility and a robust public profile.

How do you as a business owner position yourself for success within this new paradigm? Understand that the days when you can ignore technology and marketing are long gone. Success and growth in the new look Los Cabos requires that you attract the attention of visitors before they even arrive for vacation. Nowadays, travelers are researching their trip and planning activities well before they get around to packing their bags.

It’s a major paradigm shift, and it’s not going away. In fact, you can expect current trends to accelerate in the coming years. Thus, those who will succeed most are those who embrace this philosophical shift the fastest.

With that in mind, here are three essential steps to succeeding in the new look Los Cabos.

Build a Quality Website

It used to be that websites weren’t a big deal in Los Cabos and you didn’t need one for your business to succeed. But as we’ve stressed in the introductory paragraphs, times are changing and those who don’t change with them are going to be left behind.

Websites are now the #1 tool for business promotion everywhere, essential to building a loyal customer base, establishing credibility in the marketplace, and sharing new goods and services.

Don’t let your competitors gain an insurmountable advantage. Set your business up for success, now and for the future with a quality website.

What does the descriptor “quality” indicate? Your website can’t just be a homepage with an address and a phone number…not if you want to position yourself as an attractive option for upscale tourists. You need to optimize your website so that it can accomplish several important things from a marketing perspective, including…

See a few of the websites CaboViVO has created

Build a Distinct Brand Identity

You may not think of your business as a brand–particularly if you only own a single shop, bar, restaurant, etc.–but you need to start thinking that way to achieve maximum market share in the new look Los Cabos.

Short high-quality videos are a perfect medium for establishing brand identity–essentially, what you represent to consumers in terms of lifestyle and values.

These videos can be purposed in a wide variety of ways, from home page centerpieces on your website to the focal point of social media campaigns aimed at your target demographic to YouTube content marketed to raise your profile among potential visitors, among other options.

Videos can take you from being another boring business to the coolest thing in Los Cabos, and it only takes a minute or less to achieve this public relations transformation.

Big corporations having been doing the same thing in terms of brand identity for half a century, mostly with television commercials. Skillfully made and marketed videos are not only much, much cheaper than TV commercials, they can reach an audience every bit as big.

Expand Your Audience Through Skillful Use of SEO

How do you attract the next generation of customers or clients for your business? How do you establish trust with people who have never met you and may not even speak the same language?

You can start by building an audience online. A website is a good place to start, and an essential step to establishing credibility in your chosen marketplace. But the best way to grow your business is to promote it, to make both its existence and its uniquely special attributes known to as many people as possible. And the most reliably effective tactic to accomplish this is Search Engine Optimization. SEO for short.

SEO helps you organically rank your business at the top of all relevant online searches. Think about it. The first business at the top of any Google search is considered to be the biggest and the best, and is the most likely to be contacted by interested customers. Right?

So don’t you want that business to be yours?

Affordable keyword focused content that advertises your services without seeming like advertising is key. This alone will give you a huge advantage over your marketplace competitors.

Regular blogs on your website are the best platform for SEO strategy, but far from the only way to help grow your business through skillful manipulation of ever-changing search engine algorithms.

Visit our CaboViVO Marketing Campaigns for more details…

Interested in growing your business and setting it up for long-term success for the new look of Los Cabos? Contact CaboViVO today for an initial consultation. We customize solutions for every client and their unique circumstances and challenges.

Have an immediate request?  Please call us today USA / Canada 949.230.3456 or from Los Cabos 624.225.5765

Saludos…

Michael Mattos

The post Marketing in Cabo San Lucas is Changing – is YOUR Business Ready? appeared first on CaboViVO.

It was not always thus. A little over 50 years ago, there were about 300 people living in Cabo San Lucas, and the only business of consequence was a cannery. In San José del Cabo, which along with its sister community is one of the twin hubs of what is now the municipality of Los Cabos, there were perhaps 2,000 people, with ranching and agriculture the primary forms of commerce. Into the 1960s, cattle were still loaded the old-fashioned way:  by tying them to pangas, or small skiffs, and then hoisting them by rope onto transports ships. San José’s most skilled artisans were its leatherworkers.

Today, Los Cabos is a world-class travel destination, with luxury leaders like Ritz-Carlton and Four Seasons moving into a hotel and resort market already filled with marquee names. Three of Los Cabos’ 14 completed golf courses are ranked among the 100 best in the world, and more are on the way from legendary names like Tiger Woods, Greg Norman and Fred Couples. Los Cabos has hosted a G-20 summit of world leaders, boasts an annual film festival that draws major Hollywood stars, and its oldest event, Bisbee’s Black & Blue, has been turning marlin fishermen into millionaires for over three decades.

The story of that transformation has more twists and turns than a big-budget action movie…and it’s not over yet.

My own journey to this remarkable region began seven years ago, when I decided to take a winter vacation in Cabo San Lucas. I never left. In fact, I didn’t even return to San Francisco to retrieve the bulk of my belongings. It was immediately apparent to me that this was the place I had been unconsciously searching for all my life.

Since then, I have made a living extolling the  area’s charms – its gorgeous beaches,  big-hearted people and seemingly limitless activities and adventure options – for numerous websites and publications, from Fodor’s, Forbes and USA Today to local media outlets like Cabo Social and Los Cabos Magazine…and now, CaboViVO.

But CaboViVO is different. Just as my decision to move to Cabo was instantaneous, an immediate realization that this was where I wanted to spend the remainder of my life, so too was my immersion in the site you are now visiting. Why CaboViVO? Because its ambitions match my own:  not to offer just a slice of Los Cabos life, aimed at a specific market segment, but to capture what it really feels like to live in this magical place; to make it come to life for viewers anywhere in the world, full-blown in all its vivid tropical colors.

Our Top Five Adrenaline-Racing Activities in Cabo San Lucas Video

That concept – a real and immediate sense of place – was the genesis of CaboViVO, or LiVECabo. At my first meeting with Michael Mattos, his expression of this vision so closely approximated my own ideal of the site I had always wanted to see and to work for that we’ve been moving at full-speed ever since. Michael and myself are the founders of CaboViVO. Each brings a unique perspective, personality and skill set to this fledgling endeavor. Michael is a master marketer and SEO specialist who, in his passion for the area and his commitment to making the most of every second of every day, is in many ways the embodiment of what it means to Live Cabo.

On behalf of Michael, I invite you to join us as we travel from the 80-million-year-old granite monuments at Land’s End in Cabo San Lucas to the cobblestone streets of San José del Cabo’s historic Art District in search of exceptional people, extraordinary places and unforgettable events. Our goal is to showcase the best and brightest of this remarkable region’s many shining lights, but also its hidden heart and undiscovered treasures.

We thank you in advance for your support, and just as importantly, your feedback. If there is something you’d like to see, to uncover or discover about life in Los Cabos, please let us know. This is meant to be an interactive experience.

Our Top Five Beaches in Cabo San Lucas Video

There are ostensibly two bedrock motivations at CaboViVO:  to showcase what our viewers most want to see, and to promote what we think is the best of Cabo, from restaurants and nightclubs to resorts and activities providers. Really, though, there is but one – to connect the people who want to visit or regularly visit Los Cabos with the businesses who regularly work to make it so incredibly special. In essence, to bring together people who want to Live Cabo with the people who already do.

In order to make that dream a reality, we have brought together a crack team of web designers, writers, videographers, editors and marketers. We’ve also invested heavily in high quality equipment and technology, including state-of-the-art drones. What this adds up to is the ability to produce what we think is not only the best video content in Los Cabos, but throughout the Baja California peninsula. We’re also working to source video from other channels, from local businesses but also from tourists and travelers, so that we can bring viewers what we feel is the most true and complete picture – not a snapshot, but a video tapestry – of what it means to live the Los Cabos lifestyle.

Like the place it celebrates, CaboViVO is a one-of-a-kind, a bespoke website built to reflect the Cabo lifestyle as it continues to grow and evolve. As I write this, Los Cabos is in the midst of a record-setting building boom, with over 4,ooo new hotel rooms scheduled to be added between 2015 and 2018. Residential developments too are proliferating, as the number of U.S., Canadian and other transplants continues to swell.

Los Cabos still retains its unrivaled natural advantages – a unique mix of mountains, desert and the meeting place of the Pacific Ocean and Sea of Cortés – but it is also becoming a truly cosmopolitan community.

In other words, there’s never been a better time to Live Cabo. We cordially invite you to live it with us.

Saludos,

Michael L. Mattos

The post Welcome to CaboViVO appeared first on CaboViVO.