A legend has been reborn, although to be fair, it never really went away. Its enchanting glamor and shimmering tropical luminescence simply dimmed for a moment, in deference to a once-in-a-generation hurricane and a subsequent rebranding effort.
“It,” of course, is the annual White Party , which for the better part of a decade has been the definitive expression of the upscale Los Cabos lifestyle: beautiful people sipping Champagne and showcasing elegant all-white wardrobes; backlit by designer décor and breathtaking natural surroundings; swaying rhythmically to a vibrant, insistent soundtrack courtesy of some of the world’s best DJs; enraptured by a magnificent midnight fireworks display over the glittering moonlit waters of Bahía Cabo San Lucas.
- Client: ME Cabo
- Launch Project